01. Discover
About the Project
The Context and Challenge
Using the Double Diamond approach, I was tasked with helping Women Love Tech Users quickly and efficiently enrol in a Tech course & upskill their careers.
The Brief
- Create an online platform for Tech Courses
- Understanding Customer Behaviour & what type of courses they are looking for
- Empower & motivate Users to upskill their Careers
- Increase Revenue and Brand Partnerships
- Help build the Women love Tech Community
The Process
First, I need to understand who our Users are and gather insights on their needs, wants and behaviours. Using the Double Diamond Approach, I began with discovering users’ pain points, in order to find potential opportunities. My Research Process included:
- 1:1 User Interviews women age 18-38
- Competitor Analysis
- Usability Testing
- Final Prototype
Competitor Analysis
Key Insights included Clear Mission Statements, Affordable Course Options, Afterpay, Video Testimonials, Ease of Use, Social Proofing, a Job Board and Partnerships with Reputable Brands.
User Interviews
Key Insights:
1. Credibility & Recognition
2. Financial Flexibility
3. Flexibility of working remote & higher income
4. Skills they want to learn:
Digital Marketing, Data Analytics, Blockchain, UX Design, UI Design, Cyber Security
02. Define
User Personas
To better understand Women Love Tech’s users, I created User Personas based off the Interview Research conducted. From these interviews, I was able to create Career Change Kim to discover her main pain points, motivations and goals. This would be used while designing my prototype to keep Users’ needs at the forefront of my design thinking.
Key Insights:
“I am looking to change careers and earn money in Tech. I heard my friends make a lot of money and enjoy working remote!
-Career Change Kim
User Journey Map
To further understand Career Change Kim’s pain points and User needs, I created a User Journey Map to define key phases, actions, touchpoints, thoughts & feelings she might have while trying to find a new career in Tech. As well as possible opportunities for Women Love Tech to take in the future.
Storyboard
From these insights, I was able to create a Storyboard to showcase how Women Love Tech could find opportunities to help their Users, including Career Change Kim. This storyboard illustrates a user end-to-end journey in their future state while using Women Love Tech.
03. Design
Ideation Sketches
Prototyping, User testing & Iterations
I first started off with Lo Fi paper prototypes of the
Homepage
Courses Selection
Course Module
Payment Screens
mobile version of the website
Paper Sketches
Using the Crazy8’s Method, I sketched with paper and pencil different ideas for possible Solutions. From these sketches, I narrowed down to a few key ideas.
Digital Wireframes
Sign Up
Course Module
Interactive Prototype
I created an Interactive Prototype on Figma here
